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Tear Sheet: Tesla Inc.'s Strong Profit Margins Facilitate Price Cuts To Protect Its Market Share

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Tear Sheet: Tesla Inc.'s Strong Profit Margins Facilitate Price Cuts To Protect Its Market Share

Tesla's first-quarter results indicate downward pressure on its strong EBITDA margins, which remain in the low end of our expected range. Due to multiple price cuts across its global product portfolio, we now expect the company's EBITDA margins will be about 18%, which is at the low end of the 18%-21% range we previously forecast for 2023. In our view, this level remains considerably stronger than the margins of most of its automotive peers, supporting Tesla's efforts to protect its solid electric vehicle (EV) market share amid intensifying competition and aggressive launches by competitors globally. Despite the price cuts, we anticipate the company will maintain EBITDA margins of more than 15% (which is in the top quartile of our EBITDA margin estimates for global automakers in 2023 and 2024) over the next two years, which will provide it with a cushion relative to our downgrade threshold at the current rating. We view Tesla's pricing actions as an important lever to protect its market share as it looks to reduce the total cost of EV ownership. In addition, the pace of Tesla's production growth and the manufacturing efficiency of its Austin and Berlin facilities (with no material cost overruns) appear to be in line with our expectations, as evidenced by the improved cost optimization of its new 4680 cell manufacturing in Austin.

Tesla's high growth capital expenditure (capex) will pressure its free operating cash flow (FOCF), though we estimate it will remain in line with the 'BBB' rating. We now expect FOCF to sales of over 5% over the next two years, which compares with our prior expectation of closer to 10%. However, this level remains favorable relative to our median cash flow forecasts for other investment-grade rated automakers (see Chart 1). The company will likely incur high capex ($6 billion-$8 billion in 2023 and $7 billion-$9 billion each year in 2024 and 2025) to support the ongoing global expansion of its factories, including its cell production. Our reduced FOCF forecast also incorporates our more conservative estimate of its margins following its recently announced price cuts. With over $22 billion in cash and cash equivalents as of March 31, 2023, in addition to our estimated FOCF, we believe Tesla will maintain liquidity well above our established threshold (auto cash balances of roughly 15% of sales) for Ford Motor Co. and General Motors Co. (two peers that are also contending with industry cyclicality). With more cash on its balance sheet than total debt, it appears that Tesla will easily be able to fund its global expansion while navigating the uncertain macroeconomic conditions globally, including a mild recession in the U.S., stagnant economic conditions in Europe, and more volatile auto demand in China.

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Ratings Score Snapshot

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Recent Research

Company Description

Tesla is the world's leading manufacturer of fully electric vehicles and a major producer of energy generation and storage systems. In 2022, the company had an overall market share across the global light vehicle market of 1.7%, according to S&P Global Mobility, with revenue of over $80 billion.

Outlook

The stable outlook reflects our expectation that Tesla will maintain low debt levels as it sustains its solid market share, profitability, and strong liquidity amid an increasingly competitive environment for EV sales.

Downside scenario

We could lower our ratings if:

  • Tesla adopts a more aggressive financial policy with respect to its shareholder distributions, the expansion of its captive finance operations or other business segments, and acquisitions that materially reduce its financial cushion; or
  • It is unable to sustain solid FOCF due to slowing growth or higher-than-expected spending.
Upside scenario

We could raise our ratings if:

  • Tesla sustains its first-mover advantage as EV demand expands and competition intensifies such that it appears likely its global light vehicle market share will exceed 5%;
  • We believe it will likely sustain its recent FOCF track record beyond 2024; and
  • It remains committed to a prudent financial policy in line with a higher rating.

Key Metrics

Tesla Inc.--Key Metrics*
2020a 2021a 2022a 2023e 2024f
Vehicle Sales (thousands of units) 500 936 1,321 1,800-2,000 Greater than 2,000
EBITDA margin (%) 20.6 22.8 24.5 17-19 Greater than 15
FOCF to sales (%) 9.7 10.3 10.1 5-7 Greater than 5
*All figures adjusted by S&P Global Ratings. a--Actual. e--Estimate. f--Forecast. FOCF--Free operating cash flow.

Financial Summary

Tesla, Inc.--Financial Summary
Period ending Dec-31-2017 Dec-31-2018 Dec-31-2019 Dec-31-2020 Dec-31-2021 Dec-31-2022
Reporting period 2017a 2018a 2019a 2020a 2021a 2022a
Display currency (mil.) $ $ $ $ $ $
Revenues 11,759 21,461 24,578 31,536 53,823 81,462
EBITDA 692 2,525 3,456 6,501 12,283 19,965
Funds from operations (FFO) 259 1,977 2,839 5,815 11,314 18,433
Interest expense 655 795 793 875 513 368
Cash interest paid 366 513 563 571 408 329
Operating cash flow (OCF) (50) 2,216 2,723 6,267 11,982 15,345
Capital expenditure 3,956 2,265 1,406 3,194 6,461 7,119
Free operating cash flow (FOCF) (4,006) (49) 1,317 3,073 5,521 8,226
Discretionary cash flow (DCF) (4,268) (276) 1,006 2,865 5,360 8,069
Cash and short-term investments 3,368 3,686 6,268 19,384 17,707 22,185
Gross available cash 3,368 3,686 6,268 19,384 17,707 22,185
Debt 11,304 13,188 14,697 0 0 0
Common equity 5,632 6,314 8,110 23,679 31,583 45,898
Adjusted ratios
EBITDA margin (%) 5.9 11.8 14.1 20.6 22.8 24.5
Return on capital (%) (10.7) (1.4) 0.5 9.0 24.2 36.5
EBITDA interest coverage (x) 1.1 3.2 4.4 7.4 23.9 54.2
FFO cash interest coverage (x) 1.7 4.9 6.0 11.2 28.7 57.0
Debt/EBITDA (x) 16.3 5.2 4.3 0.0 0.0 0.0
FFO/debt (%) 2.3 15.0 19.3 NM NM NM
OCF/debt (%) (0.4) 16.8 18.5 NM NM NM
FOCF/debt (%) (35.4) (0.4) 9.0 NM NM NM
DCF/debt (%) (37.8) (2.1) 6.8 NM NM NM

Peer Comparison

Tesla, Inc.--Peer Comparisons   
Tesla Inc. General Motors Co. Ford Motor Co. Stellantis N.V. Volkswagen AG
Foreign currency issuer credit rating BBB/Stable/-- BBB/Stable/-- BB+/Positive/B BBB/Stable/A-2 BBB+/Stable/A-2
Local currency issuer credit rating BBB/Stable/-- BBB/Stable/-- BB+/Positive/B BBB/Stable/A-2 BBB+/Stable/A-2
Period Annual Annual Annual Annual Annual
Period ending 2022-12-31 2022-12-31 2022-12-31 2022-12-31 2021-12-31
Mil. $ $ $ $ $
Revenue 81,462 143,975 149,079 191,246 237,922
EBITDA 19,965 14,584 10,406 25,385 26,104
Funds from operations (FFO) 18,433 13,235 8,767 21,157 21,710
Interest 368 1,099 1,313 1,449 2,633
Cash interest paid 329 982 1,254 1,203 608
Operating cash flow (OCF) 15,345 15,974 12,678 15,543 27,516
Capital expenditure 7,119 9,194 6,808 5,515 11,850
Free operating cash flow (FOCF) 8,226 6,780 5,870 10,028 15,667
Discretionary cash flow (DCF) 8,069 1,762 3,377 5,457 11,339
Cash and short-term investments 22,185 27,298 32,184 48,523 70,804
Gross available cash 22,185 27,298 32,184 47,350 49,093
Debt 0 4,173 0 0 21,394
Equity 45,898 56,374 31,290 69,639 114,972
EBITDA margin (%) 24.5 10.1 7.0 13.3 11.0
Return on capital (%) 36.5 12.1 (8.6) 32.7 9.1
EBITDA interest coverage (x) 54.2 13.3 7.9 17.5 9.9
FFO cash interest coverage (x) 57.0 14.5 8.0 18.6 36.7
Debt/EBITDA (x) 0.0 0.3 0.0 0.0 0.8
FFO/debt (%) NM 317.1 NM NM 101.5
OCF/debt (%) NM 382.8 NM NM 128.6
FOCF/debt (%) NM 162.5 NM NM 73.2
DCF/debt (%) NM 42.2 NM NM 53.0

Environmental, Social, And Governance

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Environmental factors are a positive consideration in our credit rating analysis of Tesla. The company has an advantage over its competitors due to its battery and powertrain technology, the superior range per kilowatt hour (as rated by the U.S. Environmental Protection Agency) of its vehicles compared with upcoming launches from competitors, and its lack of internal combustion engine vehicles, which are facing increasing scrutiny from regulators globally.

Governance is a moderately negative consideration, which reflect past securities fraud charges by the SEC and its historically high rate of senior executive turnover, albeit more limited in the last couple of years. Despite comprehensive corporate governance and other reforms at Tesla, we view its key person risk as very high, given Elon Musk's dominant role.

Social risks are currently a neutral influence but could intensify in the next decade because potential accidents, autopilot underperformance, fires, headline risk, and cybersecurity breaches could increase the risk of product liability, government scrutiny, and further regulation. Until those risks subside, we believe Tesla's progress toward improving passenger safety by successfully deploying its autopilot technology will, at best, remain credit neutral.

Rating Component Scores
Foreign currency issuer credit rating BBB/Stable/--
Local currency issuer credit rating BBB/Stable/--
Business risk Satisfactory
Country risk Low
Industry risk Moderately High
Competitive position Satisfactory
Financial risk Modest
Cash flow/leverage Modest
Anchor bbb+
Diversification/portfolio effect Neutral (no impact)
Capital structure Neutral (no impact)
Financial policy Neutral (no impact)
Liquidity Strong (no impact)
Management and governance Fair (no impact)
Comparable rating analysis Negative (-1 notch)
Stand-alone credit profile bbb

Related Criteria

Primary Contact:Nishit K Madlani, New York 1-212-438-4070;
nishit.madlani@spglobal.com
Secondary Contact:David Binns, CFA, New York 1-212-438-3604;
david.binns@spglobal.com
Research Contributor:Suraj Rajani, CRISIL Global Analytical Center, an S&P Global Ratings affiliate, Mumbai ;

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