Automotive Consumer Insights

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Track the changing automotive lifestyles of today's "connected" consumer

S&P Global Mobility Consumer Insights reports and companion databases indicate that innovative technologies, new services, and increased connectivity are key deciding factors when considering a new vehicle purchase. The surveys take input from 8,000 vehicles across eight key automotive markets—the United States, China, Germany, the United Kingdom, Japan, India, Brazil, South Korea, and Thailand*.

These surveys enable you to:

Identify which services and features are must-haves for consumers
Understand the propensity of consumers who would be willing to pay for these advanced technologies and assess how much they would be willing to spend
Anticipate market needs for new solutions

S&P Global offers four surveys:

Automotive Connected Car Consumer Analysis
Automotive User Experience Consumer Analysis
Automotive E-Mobility Consumer Analysis
Automotive Autonomous Driving Consumer Analysis

Deliverables include written reports in PDF format based on PowerPoints and datasets formatted in Excel and SPSS.

*Thailand only for Autonomous Driving survey

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Available Surveys

Connected Car

Today’s consumers demand that their infotainment system have connected features, such as emergency response notification, remote vehicle controls, turn-by-turn navigation, Wi-Fi, telemetry services, and more. S&P Global estimates that some 158 million total vehicles are connected today and that 438 million will be connected by 2023. Today’s consumers expect a fresh software experience throughout the duration of ownership and for performance lag and bugs to be resolved through speedy over-the-air updates and ongoing software enhancements. Today, this is an engrained customer expectation largely driven by their experiences within the mobile space. This means automotive-centric apps and connected solutions that mimic what the consumer is used to in the mobile-, smart home-, wearable technology-, and PC- space is paramount to automakers facing a growing threat from IT companies who are entering the automotive space, like Google and Apple. Topics cover:

Connected hardware
Apps in the car
Platform information
Services

User Experience

Vehicles are increasingly defined not only by the technology and features enabled, but by the underlying UX connecting them all together. In the next five years, it is estimated that the automotive industry will add more than 44 million new display systems, enabling all-new content flexibility for automakers to attract new consumers. At the same time, rapid advancements in speech recognition and driver monitoring capabilities will offer an even more intuitive and rich in-vehicle experience for the next generation of vehicle interiors. Topics cover:

Heads-up display
Outputs
Driver monitoring
Inputs
Speech & virtual personal assistants

E-Mobility

Today’s automotive market continues to evolve in a manner that is resulting in the rising adoption of alternative propulsion vehicles. Demand for domestic and public charging infrastructure will be driven by the increasing penetration of plug-in electric vehicles which will account for 29% of light vehicle production volume by 2030. Topics cover:

Consumer consideration
Consumer motivation
Charging infrastructure

Autonomous Driving

Driver assistance systems continue to evolve from offering basic safety warnings and collision mitigation measures to convenience-focused features that ease the repetition and challenges of everyday driving. By 2027, nearly 40% of vehicles sold around the world will be capable of Level 2 or above automated driving. As automated driving solutions become more widely available, consumer acceptance and adoption of new driver assistance technologies will be key in paving the way to the next generation driving experience. Topics cover:

Feature desirability
Package preferences
Self-driving

Research and Analysis

Market Updates Jan 29, 2025

January auto sales 2025 begin year on positive note

Blog Dec 21, 2024

Hybrids thrive as electric vehicle growth momentum slows

Market Updates Dec 20, 2024

US auto sales December 2024: A solid finish to close out the year

Newsletter Dec 18, 2024

December 2024 light vehicle production forecast

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Automotive Consumer Insights

Track the changing automotive lifestyles of today's "connected" consumer

Available Surveys