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Datasets That Identify Where Your Business Will Thrive in the United States

Business Market Insights is a robust database that provides market-leading forecast views of business employment and output at the state, MSA, and county level. Using advanced modeling techniques and a rich dataset from the US Department of Census, our teams of economists and business specialists leverage our internationally recognized US macroeconomic, industry, and regional forecasts to generate business activity indicators by county and detailed 4-digit NAICS code.

Private companies, financial institutions, and government agencies use this one-of-a-kind database to get a deep look at US markets. It enables users to estimate the size and growth potential of a specific industry in a particular geography even when regional data are limited. The database is designed to allow users to easily aggregate our historical data and forecasts by market area or industry.

This one-of-a-kind resource helps you:

  • Size and segment markets and measure penetration
  • Sharpen sales, marketing segments and geographical targets
  • Assess demand for raw materials, finished goods and services
  • Forecast sales nationally, regionally and locally by market segment
  • Improve sales, revenue and profit performance
  • Uncover new market opportunities and avoid potential risk

Size and segment US markets with granular data

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What’s Included

Solve Your Business Challenge

Challenge Solution
Where should I invest sales and marketing resources? Use short- and long-term business segment forecasts at the county level to effectively allocate resources.
Where is the greatest growth potential for my business or service? Target new markets with county-specific industry performance data.
How can I better manage my production levels and inventory? Identify industry growth and contraction areas to accurately manage production and optimize inventory levels.
How can I measure market penetration? Integrate your company data with detailed industry and geographical data to elucidate market share.

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We're proud of our recent awards!

  • Global Data Provider of the Year, 2024
  • Best Outsourcing Provider, 2024
  • Best AI-Based Solution for Data Discovery, 2024
  • Credit Risk Management Solution of the Year, 2024

And, we delight in supporting our customers with 24x7x365 customer service and a 98% customer service satisfaction rate.

If your company has a current subscription with S&P Global Market Intelligence, you can register as a new user for access to the platform(s) covered by your license at S&P Capital IQ Pro or S&P Capital IQ

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