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Your Three Minutes In AI: The EU AI Act Could Become A Global Benchmark

This report does not constitute a rating action.

The EU AI Act establishes a regulatory framework for restricting and limiting AI use that will likely influence companies and regulators across the globe.   The legislation, which is the first major framework of its kind, employs a human-centric and risk-based approach to manage AI systems' safety, and includes measures designed to ensure systems are transparent, traceable, non-discriminatory, environmentally friendly, and aligned with fundamental rights.

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What's Happening

On March 13, 2024, the EU parliament overwhelmingly approved the EU AI Act.   Companies have about two years to comply with the regulation, which includes stricter obligations for providers and users of AI systems that pose greater risks, and a lighter review (to encourage innovation) for AI systems deemed low risk. The act requires providers, distributors, and users of AI to deploy robust governance and processes that mitigate AI-related financial, operational and reputational risks. While there is some time for official compliance, many organizations will need to act swiftly to ensure adequate governance and implementation of infrastructure, systems, and staff training.

Why It Matters

The act is likely to set the tone for global AI regulation.  Because it is first, and because it applies to all sectors and all parties involved in an AI value chain (including providers, importers, users, and distributors) and the generalized nature of how integrated global economies are now, S&P Global Ratings believes the framework's influence will stretch across the globe. An example of how that could look is provided by the far-reaching impacts of the EU General Data Protection Regulation (GDPR).

Entities operating in, or with operations in, the EU will have to familiarize themselves with the regulations, including: 

  • Its risk-based approach that defines four levels of risk, from unacceptable to minimal, and applies different levels of scrutiny to each (including outright bans on some AI applications).
  • Its requirements for (and definitions of) best practice in AI model design, including those dictating robustness, safety, transparency, and fairness.

The financial and reputational risk resulting from infringements could be material to credit worthiness.  Fines could be as much as 7% of a company's global annual turnover. Beyond the financial impact, the regulation could also expose underlying risks relating to failures in operational resiliency and the quality of AI governance frameworks, which could have credit quality implications.

What Comes Next

The next three years are key.  Once the act enters into force, likely by the second quarter of 2024, EU-based companies will, for the most part, have 24 months to be compliant. However, in line with the act's risk-based approach, AI systems that pose an unacceptable risk will be banned in six months, while general-purpose AI rules will apply in 12 months. On the other hand, obligations relating to high-risk systems will be applicable in 36 months. More immediately, many organizations will need to act swiftly in areas of process assessment, design and deployment, monitoring, and governance to support compliance.

Related Research

Primary Credit Analyst:Miriam Fernandez, CFA, Madrid + 34917887232;
Miriam.Fernandez@spglobal.com
Secondary Contact:Bruno Bastit, Madrid +34 914233215;
bruno.bastit@spglobal.com

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