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Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
As the global automotive industry recovers from the unparalleled COVID-19 disruption, questions remain surrounding consumer expectations, behaviors and optimal retail formats to drive a comeback.
To address this, IHS Markit has conducted a one of a kind, global consumer survey, unique in that:
This survey provides insight into:
Across seven markets - China, US, Germany, France, Italy, Spain, and UK - there are interesting differences to consider in prioritizing shorter-term tactical actions and setting longer-term strategies to improve customer engagement.