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JLR has announced that it is planning real-world road tests of autonomous driving technology in its cars, while its Land Rover brand has also shown off the potential for using it off-road.
IHS Automotive Perspective
Jaguar Land Rover (JLR) has announced that it will undertake real-world testing of Connected and Autonomous Vehicle (CAV) technologies as it builds up a fleet of 100 research vehicles over the next four years. Initially, a first group of cars will be driven on a new 41-mile test route on motorways and urban roads around Coventry and Solihull in the United Kingdom later this year. These will feature vehicle-to-vehicle and vehicle-to-infrastructure communications technologies that will allow cars to talk to each other as well as roadside signs, overhead gantries and traffic lights. Functionality that will be tested includes:
Head of Research at JLR Tony Harper said in a statement, "Our connected and automated technology could help improve traffic flow, cut congestion and reduce the potential for accidents. We will also improve the driving experience, with drivers able to choose how much support and assistance they need. In traffic, for example, the driver could choose autonomy assist during tedious or stressful parts of the journey." He also noted that it would also work in the background to support safety.
Furthermore, Land Rover has revealed that it is continuing its work on autonomous driving technology for off-road applications. Fatures being developed include:
Outlook and implications
Like many automakers, JLR is looking to develop its capability in the area of autonomous driving technologies, which are seen as one of the key areas of growth in the automotive sector over the next few years. Indeed, JLR has taken advantage of the UK government's close interest in this area, by being involved in a project known as UK Autodrive which undertakes testing in and around Coventry and Milton Keynes as well as smaller projects with further investment released earlier this year. Many of the technology areas here - particularly those related to off-road driving - are nuanced towards specific areas, which will push the capabilities of the sensors and its systems to its limits. However, those for road use could help increase the consumer acceptance of such systems in this eyes of JLR customers, and the move towards greater control being taken on by the vehicle. Like many OEMs, JLR is likely to phase in these technologies over time, although it remains to be seen at what rate this technology is brought to market.
About this article
The above article is from IHS Automotive Same-Day Analysis of automotive news, events and trends, and is a deliverable of the World Markets Automotive Service. The service averages thirty stories per day and also provides competitor and country intelligence. Get a free trial.