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Forecasting & Planning
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Vehicle In Use
Automotive
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
This week marked the presentation of the 15th annual Polk Automotive Loyalty Awards. Held at the Automotive News World Congress in Detroit, MI, the awards recognize auto manufacturers for their ability to keep owners in the same brand when they return to market for their next vehicle purchase.
Stephen Polk, Chairman, President & CEO of R. L. Polk & Co., handed out awards in 16 categories including 10 vehicle segment awards, three ethnic market awards and additional awards honoring most improved loyalty to make, overall loyalty to make and overall loyalty to manufacturer. Click here for a complete list of winners and their photos.
The Polk Automotive Loyalty Awards are highly coveted by manufacturers and the difference between 1st and 2nd place often times is small -- sometimes even less than one percentage point. Here are some highlights:
Congratulations to all the winners!