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Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
Forecasting & Planning
Sales Performance & Marketing
Vehicle In Use
Automotive
Associate Director, Industry Analysis and Loyalty Solutions, S&P Global Mobility
Watch this video log from Tom Libby, Manager of Loyalty Solutions with IHS Markit, as he discusses the driving factors of automotive loyalty and what that means for automakers in today's vehicle market.
In part one of this two part series, Tom helps to define automotive loyalty, how the industry looks at brand loyalty, conquest and defection and how automakers continue to compete for market share with actionable loyalty data and insights.
In this video, Tom covers topics that include:
For more information on how to drive customer loyalty, visit Vehicle Loyalty, Conquest and Defection.