Auto segments that deliver real results
Complete, 360 view of the entire ownership lifecycle. Leveraging ownership, loyalty and financial analytics to create in-market and future in-market scores, for 125+MM U.S. households.
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Polk Audiences
Polk Audiences help savvy marketers reach consumers based on their automotive behaviors
- What vehicles do they own?
- Are they loyal to a brand?
- What will they buy next?
- When is their lease ending?
- When will they be in-market for their next vehicle?
Polk Audiences by S&P Global Mobility drive results for Service campaigns
Polk Service Audiences delivered the right customers for TurnKey Marketing clients, delivering best return on investment.
Campaign Overview
Service campaign across six dealerships – each from a different OEM – using cost per closed repair order (RO) as the primary performance metric
Data Strategy
Select interest-based audiences from Facebook for targeted offers and then supplemented with Polk Service Audiences
Timing
June – July 2022
Compared to Facebook interest-based audiences,
Polk Service Audiences delivered:
Lower cost per repair
Average session duration
Higher CTA
“Using Polk Audiences in combination with TurnKey Marketing’s proprietary messaging strategy allow us to deliver the best results for our clients. The results clearly speak for themselves.”
—Jeff Galian, TurnKey Marketing Director of Social Media Advertising
Polk Audience Segments
Owner Audiences
In-market Audiences
Polk owner audiences enable marketers to reach households owning specific vehicles, based on predictive modeling and statistical analytics of vehicle buying patterns. We provide marketers the flexibility to reach audiences based on current or historic ownership of every vehicle make and model in the US, as well as attributes like vehicle age, brand loyalty, credit profile, and automotive payment.
Polk in-market audiences enable marketers to reach households modeled to be in-market for a vehicle. We identify the best prospects for campaigns based on attributes like in-market timing, vehicle make, model, fuel type, or lease term ending.
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