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Custom Market Reports and Data Feeds

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Understand your competitive environment

Need to understand how automotive industry dynamics affect your business? Plan your market strategies?

S&P Global offers customized statistical reports and data feeds to meet your specific business needs. You stipulate frequency (from a one-time report to regularly scheduled feeds), granularity (e.g., down to make/model by ZIP code), filtering (including geography, time periods, segments, brand and more) and delivery methods (e.g. CSV, map, chart, spreadsheet). This tailored automotive market analysis helps you:

Discover which vehicles are selling in your market
Understand who is buying different vehicles
Determine where to concentrate marketing
Gauge your own sales against competitors
Identify which vehicles to promote
Assess your market reach

Talk to an S&P Global Sales Representative

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What’s Included

Statistical Data

Up-to-date national vehicle registration data can provide a complete picture of US vehicle purchasing patterns, including:

New Vehicles
Industry-leading source of transactions for first-time registered vehicles in the US and Puerto Rico

Used Vehicles
Ownership change transactions for registered vehicles the US

VIO (Vehicles in Operation)
Census of US cars and trucks registered for on-road operations derived from official state registration records

In-depth Detail

70+ vehicle attributes through our best-in-class VIN decoder
10+ demographic attributes
Industry-leading ethnic coding
Time periods down to the month
Geographic breakouts from US down to census tract

Mapping Analysis

Color-coded maps translated from geo-summarized data support strategic planning, sales presentations and campaign tracking. Available for pre-defined or custom geography. Can be scaled from page size up to 34" X 44". Visual depictions of your market, based on the latest 12 months, help you analyze:

Market share
Market volume
Competition
Dealer Sales

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