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Drive aftersales revenue and increase customer loyalty
How do you engage vehicle owners to return for parts and service?
How do you improve efficiency and ROI with your aftersales campaigns?
Aftersales parts and service have an increasingly important role in delivering profits and building loyalty for automotive manufacturers (OEMs), national sales companies (NSCs) and dealers. As vehicles age, events such as warranty expirations or change in ownership affect vehicle returns for maintenance. Ensuring there is branded, accurate, relevant, and timely communication is one of the keys to engaging consumers.
S&P Global Catalyst for Aftersales helps dealers and NSCs to manage key touchpoints during the vehicle ownership life cycle. From measuring performance to driving engagement through targeted marketing campaigns, Catalyst for Aftersales provides actionable intelligence to help clients:
Work in partnership with their networks to improve customer retention
and loyalty
Understand where and how to improve dealer network performance
Increase parts and service revenues
Reduce defection through automatically engaging customers at risk
Identify and engage partially loyal customers for targeted jobs
Improve marketing efficiency and return on investment (ROI)
Quickly and easily measure performance and identify issues in your business where you need to take action. We offer comprehensive key performance indicators (KPIs) based on your role—marketing, parts, service—to drive revenue and increase customer loyalty.
Predict when customers will be in market, select customers, immediately create campaigns, and measure responses and ROI. Catalyst for Aftersales provides predictive marketing and tactical campaign solutions across the whole vehicle life cycle and automatically measures returns to all campaigns.
Segment 1 (0–3-year-old vehicles)
Drive service loyalty
Deliver the right message to the right customer at the right time
Identify defection points and reasons for leaving
Implement corrective actions as they occur
Segment 2 (4–6-year-old vehicles)
Establish service relationships with used-car buyers
Used-vehicle delivery process—book first visit
Engage in tactical conquest marketing activities
Remain in constant contact with active customers
Implement vehicle inspection process with each customer visit
Target maintenance and wear and tear requirements
Segments 3 and 4 (7+ year-old vehicles)
Conquest customers
Understand vehicle parc and growth opportunities within your area of influence
The comprehensive on-boarding plan from S&P Global includes:
Mature roll out implementation plan
Participation in regional conferences
Recruitment workshops
Survey to get dealer current status
Centralized training and training materials
Sharing of best practices
Events
Sustainability in Motion: Bridging Asset Owners and the Automotive Sector
December 05 2024 | Global
Join us as we explore how the drive toward sustainability is reshaping the interaction between the automotive sector and the investment community.
