Polk Auto Direct
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Access the most accurate automotive data to:
✓ Find audiences
✓ Activate campaigns
✓ Measure performance
PolkAutoDirect.com is the first-ever self-serve platform for automotive campaign activation. With over 1000 segments across every make, model, and fuel type, Polk Auto Direct delivers results for dealerships, empowering them to improve marketing performance, reduce waste and increase revenue across all profit centers.
90% of OEMs
have used Polk Auto Direct for their marketing efforts.
- Stop relying on generic social media audiences.
- Get the most effective segments to hit your conquest goals.
It's never been easier to access the industry's most effective
automotive data for your marketing campaigns.
Polk Auto Direct offers:
- Direct access to Polk Audiences either through Meta Ad Account or Direct Mail Household Download.
- 1,000+ Tier III/ retail audience segments.
- Campaign performance measurement based on real-time sales.
- Easy credit card payment and subscription setup.
"S&P Global's unmatched and comprehensive data has significantly enhanced our marketing strategies for eight years. By leveraging Polk Audiences insights, we've been able to meet targets with precision and stay ahead in a competitive landscape."
- Giancarlo Montenegro
Director, Marketing Technology
Castle Automotive Group