200+ EV and Hybrid Audience Segments are at your disposal.

Car buying patterns are shifting dramatically, driven by numerous available options. With different customer types, vehicle types, and buying motivations, there is increased importance in targeted, unique, and dynamic messaging.

With Polk Automotive Solutions from S&P Global Mobility, marketers can leverage the industry's most comprehensive US vehicle data sets for audience building and sales measurement support. Our offerings include more than 2,000 unique audience segments - including more than 200 for hybrid and EV buyers.

Give your marketing campaign the audience it deserves; Create custom target profiles with Polk Audiences:

• Hybrid and EV owner audiences
• In-market shoppers for hybrid, EV and ICE
• Target by make, model, segment, and body style
• Buying motivations and monthly payments.

Polk helps marketers understand almost immediately how their efforts are translating into sales. You can:

• Evaluate audience quality
• Optimize marketing efforts mid-campaign
• Recognize sales lost to competitors
• Identify best-performing channels and sources
• Evaluate buyer vs non-buyer profiles
• Identify peak performing audiences

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