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    Diversity Volume Leadership Awards

    2018 Diversity Volume Leadership Awards

    Top Overall Ethnic Vehicle (Luxury or Non-Luxury): Honda Civic

    The Diversity Volume Leadership Awards were launched by NAMAD and S&P Global to celebrate automotive brands and models with the highest new vehicle registrations for four diverse automotive consumer segments:

    • Ethnic (African American, Asian, Hispanic and Native American)
    • Female (all women regardless of ethnic background)
    • Ethnic Millennials (Africa-American, Asian and Hispanic 18-34 years old)
    • LGBT
    S&P Global and NAMAD present the 2018 Diversity Volume Leadership Award for Top Overall Ethnic Vehicle (Luxury or Non-Luxury) to Honda Civic.

    The third annual NAMAD/S&P Global Diversity Volume Leadership Awards program took place on January 13, 2019, at the Westin Book Cadillac Hotel in Detroit, Michigan, in conjunction with the North American International Auto Show. The following is a complete list of the 2018 winners by category:

    Ethnic Volume Leaders by RegionsAward Winners
    Great Lakes RegionChevrolet Equinox
    Mideast RegionToyota RAV4
    New England RegionToyota RAV4
    Plains RegionToyota RAV4
    Rocky Mountain RegionFord F-Series
    Southeast RegionToyota Camry
    Southwest RegionFord F-Series
    Western RegionHonda Civic
    Volume Leaders – Millennials and WomenAward Winners
    Top Women's VehicleToyota RAV4
    Top Women's Luxury VehicleLexus RX
    Top Ethnic Millennial VehicleFord F-Series
    Volume Leaders by Ethnic Consumer GroupAward Winners
    Top Vehicle - African AmericanToyota Camry
    Top Vehicle - HispanicHonda Civic
    Top Vehicle - Asian Pacific IslanderToyota RAV4
    Top Vehicle - Native AmericanChevrolet Silverado
    Top Luxury Vehicle - African AmericanLexus RX
    Top Luxury Vehicle - HispanicLexus RX
    Top Luxury Vehicle - Asian Pacific IslanderLexus RX
    Top Luxury Vehicle - Native AmericanLexus RX
    Growth Leaders by Ethnic Consumer GroupAward Winners
    African American Volume Growth LeaderJeep Cherokee
    Hispanic Volume Growth LeaderJeep Compass
    Asian Pacific Islander Volume Growth LeaderHonda Pilot
    Native American Volume Growth LeaderFord Focus
    Women Volume Growth LeaderJeep Compass
    Ethnic Millennial Volume Growth LeaderJeep Compass
    LGBT and Ethnic MotorcycleAward Winners
    Top LGBT VehicleFord F Series
    Top LGBT Luxury VehicleLexus RX
    Top Ethnic Cruiser/Touring BikeHarley-Davidson FLHXS
    Top Ethnic Sport BikeHonda GROM
    Luxury Growth Leaders by Ethnic Consumer GroupAward Winners
    African American Luxury Volume Growth LeaderMercedes-Benz GLC
    Hispanic Luxury Volume Growth LeaderBMW 530
    Asian Pacific Islander Luxury Volume Growth LeaderBMW 530
    Native American Luxury Volume Growth LeaderBMW X1
    Women Luxury Volume Growth LeaderVolvo XC60
    Ethnic Millennial Luxury Volume Growth LeaderVolvo XC60

    The US Census projects 2042 to be the year when the current minority population led by African Americans, Asians, Hispanics and Native Americans will become the majority population in the United States. The challenge we pose to the US auto industry is “What are you doing today to prepare for the future majority of tomorrow?” The Diversity Volume Leadership Awards provides facts regarding which models are leading with the growing diverse community across the country.

    2018 Photo Gallery

    Photos by Glenn Triest

    Co-creators and Host of the Diversity Volume Leadership Awards

    Henio Arcangeli, Jr. Honda/Acura

    S&P Global colleagues

    Damon Lester, President, NAMAD; Irving Matthews, Chairman of NAMAD; Bill Perkins, former Chairman of NAIAS; Marc Bland, Vice President of Diversity and Inclusion, S&P Global

    John McBride, S&P Global; Joe LaFeir, S&P Global; Marc Bland, S&P Global; Randall McAdory, Pandora; Henio Arcangeli, Jr., Honda/Acura

    Lauren Sanders, MC/Host

    BMW North America

    FCA Group

    Ford/Lincoln

    General Motors

    Harley Davidson

    Honda/Acura

    Toyota/Lexus

    Volvo North America

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