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Diversity Volume Leadership Awards
2017 Diversity Volume Leadership Awards
Top Overall Ethnic Vehicle (Luxury or Non-Luxury): Honda Civic
The Diversity Volume Leadership Awards were launched by NAMAD and S&P Global to celebrate automotive brands and models with the highest new vehicle registrations for four diverse automotive consumer segments:
- Ethnic (African American, Asian, Hispanic and Native American)
- Female (all women regardless of ethnic background)
- Ethnic Millennials (Africa-American, Asian and Hispanic 18-34 years old)
- LGBT
S&P Global and NAMAD present the 2017 Diversity Volume Leadership Award for Top Overall Ethnic Vehicle (Luxury or Non-Luxury) to Honda Civic.
The third annual NAMAD/S&P Global Diversity Volume Leadership Awards program took place on January 14, 2018, in Detroit, Michigan, in conjunction with the North American International Auto Show. The following is a complete list of the 2017 winners by category:
| Ethnic Volume Leaders by Regions | Award Winners |
|---|---|
| Great Lakes Region | Chevrolet Equinox |
| Mideast Region | Honda Accord* |
| New England Region | Toyota RAV4* |
| Plains Region | Toyota RAV4* |
| Rocky Mountain Region | Toyota RAV4 |
| Southeast Region | Toyota Corolla |
| Southwest Region | Ford F-Series* |
| Western Region | Honda Civic* |
| Volume Leaders – Millennials and Women | Award Winners |
|---|---|
| Top Women's Vehicle | Toyota RAV4 |
| Top Women's Luxury Vehicle | Buick Encore |
| Top Ethnic Millennial Vehicle | Honda Civic* |
| Volume Leaders by Ethnic Consumer Group | Award Winners |
|---|---|
| Top Vehicle - African American | Toyota Camry |
| Top Vehicle - Hispanic | Honda Civic |
| Top Vehicle - Asian Pacific Islander | Toyota RAV4 |
| Top Vehicle - Native American | Chevrolet Silverado* |
| Top Luxury Vehicle - African American | Buick Encore* |
| Top Luxury Vehicle - Hispanic | Mercedes C-Class |
| Top Luxury Vehicle - Asian Pacific Islander | Lexus RX* |
| Top Luxury Vehicle - Native American | Buick Encore |
| Growth Leaders by Ethnic Consumer Group | Award Winners |
|---|---|
| African American Volume Growth Leader | Chevrolet Cruze |
| Hispanic Volume Growth Leader | Chevrolet Cruze |
| Asian Pacific Islander Volume Growth Leader | Toyota Highlander |
| Native American Volume Growth Leader | Chevrolet Cruze |
| Women Volume Growth Leader | Chevrolet Cruze |
| Ethnic Millennial Volume Growth Leader | Chevrolet Cruze |
| New 2017 Award Categories | Award Winners |
|---|---|
| Top LGBT Vehicle | Ford F Series |
| Top LGBT Luxury Vehicle | Buick Encore |
| Top Ethnic Cruiser/Touring Bike | Harley-Davidson FLHXS |
| Top Ethnic Sport Bike | Honda GROM |
Ethnic consumers represented 28% of all US new vehicle registrations in 2017. In the past, ethnic consumer new vehicle volumes grew 400% faster than the rest of the industry. However, 2017 marked the first year that ethnic consumer vehicle volume growth has trailed the industry. The real challenge is what we can do collectively to reverse this current trend.
Ethnic consumers represented 28% of all US new vehicle registrations in 2017. In the past, ethnic consumer new vehicle volumes grew 400% faster than the rest of the industry. However, 2017 marked the first year that ethnic consumer vehicle volume growth has trailed the industry. The real challenge is what we can do collectively to reverse this current trend.
Partners
2017 Photo Gallery
Photos by Glenn Triest
Co-creators and Host of the Diversity Volume Leadership Awards
Damon Lester, President, NAMAD; Daryani Santana, Host; Marc Bland, Vice President, Diversity and Inclusion, S&P Global.
Vicki Popini, American Honda, accepts the Overall Ethnic Volume Leader Award for MY2017
MY2017 Winners
General Motors
MY2017 Winners
Toyota/Lexus
MY2017 Winners
Honda
MY2017 Winners
Harley Davidson
MY2017 Winners
Ford
MY2017 Winners
Mercedes-Benz