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    2021 Automotive Loyalty Awards from S&P Global

    Recognizing automakers for earning customer loyalty

    The Automotive Loyalty Awards by S&P Global are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.

    The Automotive Loyalty Awards by S&P Global are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

    View the 2022 Automotive Loyalty Awards winners

    View the 2021 Automotive Loyalty Awards winners

    View the 2020 Automotive Loyalty Awards winners

    View the 2019 Automotive Loyalty Awards winners

    Download the 2018 Automotive Loyalty Awards brochure

    View the 2018 Automotive Loyalty Awards press release

    View the 2017 Automotive Loyalty Award winners

    2022 Automotive Loyalty Award Winners

    Manufacturer and Make Loyalty AwardsAward Winners

    Overall Loyalty to the Manufacturer

    General Motors*

    Overall Loyalty to Make

    Tesla*

    Ethnic Loyalty to Make

    Tesla*

    Most Improved Loyalty to Make

    Tesla*

    Overall Loyalty to the Dealer

    Subaru*

    Highest Conquest Percentage

    Tesla

    Alternative Powertrain Loyalty to Make

    Tesla

    Most Improved Alternative Powertrain Loyalty to Make

    Mercedes-Benz

    Segment Model Loyalty AwardsAward Winners

    Small Utility

    Chevrolet Equinox

    Mid-Size Utility

    Subaru Outback

    Full-Size Utility

    Chevrolet Tahoe

    Mid-Size Pickup

    Honda Ridgeline

    Light-Duty Pickup

    Ford F-Series

    Heavy-Duty Pickup

    Chevrolet Silverado 2500/3500

    Van

    Mercedes-Benz Sprinter

    Sports Car

    Dodge Challenger

    Small Car

    Chevrolet Bolt*

    Large Car

    Nissan Altima

    Luxury Small Utility

    Tesla Model Y

    Luxury Mid-Size Utility

    Lincoln Nautilus

    Luxury Full-Size Utility

    Land Rover Range Rover

    Luxury Sports Car

    Chevrolet Corvette

    Luxury Small Car

    Tesla Model 3

    Luxury Mid-Size Car

    Lexus ES*

    Luxury Full-Size Car

    Mercedes-Benz S-Class

    *Repeat winners from the 2020 awards, although some segment names have been adjusted
    Source: S&P Global

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