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Customer Logins2021 Automotive Loyalty Awards from S&P Global
Recognizing automakers for earning customer loyalty
The Automotive Loyalty Awards by S&P Global are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.
The Automotive Loyalty Awards by S&P Global are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.
View the 2022 Automotive Loyalty Awards winners
View the 2021 Automotive Loyalty Awards winners
View the 2020 Automotive Loyalty Awards winners
View the 2019 Automotive Loyalty Awards winners
Download the 2018 Automotive Loyalty Awards brochure

2022 Automotive Loyalty Award Winners
Manufacturer and Make Loyalty Awards | Award Winners |
---|---|
Overall Loyalty to the Manufacturer | General Motors* |
Overall Loyalty to Make | Tesla* |
Ethnic Loyalty to Make | Tesla* |
Most Improved Loyalty to Make | Tesla* |
Overall Loyalty to the Dealer | Subaru* |
Highest Conquest Percentage | Tesla |
Alternative Powertrain Loyalty to Make | Tesla |
Most Improved Alternative Powertrain Loyalty to Make | Mercedes-Benz |
Segment Model Loyalty Awards | Award Winners |
---|---|
Small Utility | Chevrolet Equinox |
Mid-Size Utility | Subaru Outback |
Full-Size Utility | Chevrolet Tahoe |
Mid-Size Pickup | Honda Ridgeline |
Light-Duty Pickup | Ford F-Series |
Heavy-Duty Pickup | Chevrolet Silverado 2500/3500 |
Van | Mercedes-Benz Sprinter |
Sports Car | Dodge Challenger |
Small Car | Chevrolet Bolt* |
Large Car | Nissan Altima |
Luxury Small Utility | Tesla Model Y |
Luxury Mid-Size Utility | Lincoln Nautilus |
Luxury Full-Size Utility | Land Rover Range Rover |
Luxury Sports Car | Chevrolet Corvette |
Luxury Small Car | Tesla Model 3 |
Luxury Mid-Size Car | Lexus ES* |
Luxury Full-Size Car | Mercedes-Benz S-Class |
*Repeat winners from the 2020 awards, although some segment names have been adjusted
Source: S&P Global