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2020 Automotive Loyalty Awards from S&P Global
2020 Automotive Loyalty Award Winners
| Manufacturer and Make Loyalty Awards | Award Winners |
|---|---|
Overall Loyalty to Manufacturer | General Motors* |
Overall Loyalty to Make | Ford* |
African American Market Loyalty to Make | Ford & Toyota |
Asian Market Loyalty to Make | Tesla |
Hispanic Market Loyalty to Make | Toyota |
Most Improved Loyalty to Make | Alfa Romeo |
Highest Conversion of Conquests to Loyalists | Genesis |
Overall Loyalty to Dealer | Lincoln* |
Highest Conquest Percentage | Tesla* |
Highest Alternative Powertrain Loyalty to Make | Tesla |
| Segment Model Loyalty Awards | Award Winners |
|---|---|
Small Utility | Subaru Forester |
Mid-Size Utility | Subaru Outback |
Full-Size Utility | Ford Expedition |
Mid-Size Pickup | Toyota Tacoma |
Light-Duty Pickup | Ram 1500* |
Heavy-Duty Pickup | Ford F Series |
Van | Chrysler Pacifica* |
Sports Car | Ford Mustang* |
Small Car | Chevrolet Bolt |
Large Car | Toyota Camry |
Luxury Small Utility | Acura RDX |
Luxury Mid-Size Utility | Lexus RX* |
Luxury Full-Size Utility | Land Rover Range Rover* |
Luxury Sports Car | Chevrolet Corvette |
Luxury Small Car | Lincoln MKZ |
Luxury Mid-Size Car | Lexus ES* |
Luxury Full-Size Car | Genesis G90 |
*Repeat winners from the 2019 awards, although some segment names have been adjusted
Source: S&P Global