2020 Automotive Loyalty Awards from S&P Global

Recognizing automakers for earning customer loyalty

The Automotive Loyalty Awards by S&P Global are the only fact-based awards in the industry focused on owner loyalty. Awards are based on actual consumer transactions and information obtained from state registration and lease transaction information.

The Automotive Loyalty Awards by S&P Global are presented annually to OEMs and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. Loyalty is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same make, model or manufacturer.

View the 2020 Automotive Loyalty Awards winners

View the 2019 Automotive Loyalty Awards winners

Download the 2018 Automotive Loyalty Awards brochure

View the 2018 Automotive Loyalty Awards press release

View the 2017 Automotive Loyalty Award winners

2020 Automotive Loyalty Award Winners

Manufacturer and Make Loyalty Awards	Award Winners
Overall Loyalty to Manufacturer	General Motors*
Overall Loyalty to Make	Ford*
African American Market Loyalty to Make	Ford & Toyota
Asian Market Loyalty to Make	Tesla
Hispanic Market Loyalty to Make	Toyota
Most Improved Loyalty to Make	Alfa Romeo
Highest Conversion of Conquests to Loyalists	Genesis
Overall Loyalty to Dealer	Lincoln*
Highest Conquest Percentage	Tesla*
Highest Alternative Powertrain Loyalty to Make	Tesla

Segment Model Loyalty Awards	Award Winners
Small Utility	Subaru Forester
Mid-Size Utility	Subaru Outback
Full-Size Utility	Ford Expedition
Mid-Size Pickup	Toyota Tacoma
Light-Duty Pickup	Ram 1500*
Heavy-Duty Pickup	Ford F Series
Van	Chrysler Pacifica*
Sports Car	Ford Mustang*
Small Car	Chevrolet Bolt
Large Car	Toyota Camry
Luxury Small Utility	Acura RDX
Luxury Mid-Size Utility	Lexus RX*
Luxury Full-Size Utility	Land Rover Range Rover*
Luxury Sports Car	Chevrolet Corvette
Luxury Small Car	Lincoln MKZ
Luxury Mid-Size Car	Lexus ES*
Luxury Full-Size Car	Genesis G90

*Repeat winners from the 2019 awards, although some segment names have been adjusted
Source: S&P Global

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2020 Automotive Loyalty Awards from S&P Global

Recognizing automakers for earning customer loyalty

2020 Automotive Loyalty Award Winners