WhatsApp Inc. reported more than 50 million users on the WhatsApp Business app and unveiled new features to ease connectivity between businesses and customers.

As part of the newly introduced features, the messaging service will allow customers to initiate a chat with businesses upon scanning QR codes displayed on receipts or product packaging, according to a July 9 blog post.

In addition, businesses can showcase products and services they provide through a catalog feature, which debuted in November 2019. Catalog links, which are available worldwide, can be shared on websites, Facebook Inc., Instagram LLC and elsewhere.

More than 40 million people view a business catalog on WhatsApp each month, the company noted.