TechTarget buys IT analysis firm The Enterprise Strategy Group

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4 Jan, 2021

Author Hassan Aftab

TechTarget Inc. bought IT analysis and business strategy company The Enterprise Strategy Group Inc. for an undisclosed sum.

The deal is expected to improve TechTarget's base of decision support content and expand new fact-based, research-driven content, according to a Jan. 4 news release.

The Enterprise Strategy Group offers decision-support content based on user research and market analysis for global enterprise technology companies.

Last month, TechTarget agreed to buy marketing platform BrightTALK Inc. for $150 million in cash.

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Hassan Aftab