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Nestlé unit to acquire majority stake in wellness brand Vital Proteins

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Nestlé unit to acquire majority stake in wellness brand Vital Proteins

Nestlé SA on June 10 said its nutritional science arm Nestlé Health Science SA has agreed to acquire a majority stake in collagen brand and wellness platform Vital Proteins LLC, subject to regulatory approval.

Financial terms of the transaction were not disclosed.

Vital Proteins is a collagen-based wellness company that offers supplements, beverages, and food products. It has 150 stock-keeping units across 35,000 retail outlets in North America and Europe, including Amazon.com Inc.'s Whole Foods Market Inc., Costco Wholesale Corp., Target Corp., Walgreens Boots Alliance Inc. and The Kroger Co., according to the release.

Under the deal, Nestlé Health Science will equip the Illinois-based company with a variety of resources to expand its reach and innovation in global wellness. The nutritional science unit said it expects the move to complement its other vitamin, mineral, supplement and wellness brands.

Nestlé Health Science also said this will be its first acquisition of a collagen-based wellness company to date.

As part of the agreement, Vital Proteins will continue to operate as a stand-alone business under the leadership of Kurt Seidensticker, who will remain CEO.

The development comes days after Nestlé confirmed it will sell the North American business of its Buitoni pasta brand to private equity firm Brynwood Partners Management LLC.