With strength across its sports, news and streaming properties, Fox Corp. CFO Steven Tomsic was sanguine in assessing the company's overall position in the advertising market.

At a Dec. 5 investor conference, Tomsic said sports, in particular, is performing well. The NFL continues to set itself apart from other broadcast assets, and "great cash" is coming in for the World Cup, according to the executive.

Tomsic also said the company is "super well-sold" for Super Bowl LVII, which FOX (US) will air Feb. 12, 2023.

Buoyed by FOX News Channel (US), the longtime news and overall cable audience leader, Tomsic said linear news continues to be "quite strong for us." However, he acknowledged that digital news is an area of weakness, along with programmatic purchases and, to a certain extent, direct-response advertising.

Tomsic called Tubi, the ad-supported streaming service, the company's other big advertising asset. Tubi notched a 29% jump in ad revenue during the September quarter, and it is advancing above that rate in the current reporting period.

Relative to local, Tomsic said the company's stations have come out of a record political cycle with the 2022 midterms, excluding Senate runoff races in Georgia. This year, the runoff is limited to one battle, and Democratic-Republican control of the chamber is not at stake.

The base local market is a little more variable, according to Tomsic.

Echoing comments made earlier at the conference by NBCUniversal Media LLC CEO Jeff Shell, Tomsic said the visibility for advertisers across sectors is lower and money is coming in later, but pricing remains quite strong.

Tomsic said Fox is seeing nice premiums to the pricing it negotiated during the upfront, when media agencies and their clients look to lock in linear and digital schedules ahead of the upcoming TV season.

Another discussion point was the continuing question of how much value the proposed reunion of Fox Corp. and News Corp. could yield.

Tomsic provided no sense of timing for a decision and said the process will be very deliberate, but that creating value for shareholders will be at the forefront of the discussions. He said there is a long heritage between the two companies of always taking "a value-maximizing approach" for its shareholders.