Entercom buys podcast influencer services provider Podcorn

Entercom Communications Corp. acquired Podcorn Media Inc. in a deal valuing the podcast influencer services provider at $22.5 million, with an upfront cash payment of $14.6 million and a performance-based earnout over the next three years.

Podcorn's marketplace of niche creators will complement Entercom's existing podcasts roster and help it identify new creators, Entercom said in a press release.

Podcorn offers brands with a self-serve platform and provides a full-service option to unlock more managed support and consultation to help curate, manage and boost their podcast campaigns.