The number of wireline broadband homes not subscribing to traditional multichannel reached a new record high in the second quarter.

Overall, an estimated 16.9% of U.S. occupied households were “broadband-only homes” in the second quarter, up nearly 3 percentage points year-over-year. Click here for the full Kagan report.

The boom in broadband-only homes is a boon for broadband ISPs. Assuming that the vast majority of those households fill their video needs with online services, this intimates an increase in data consumption.

Comcast on its Xfinity.com platform reported that monthly data usage across its internet customer base came in at a median 151 GB in the first six months of 2018. This compares to a median 100 GB in the first half of 2017 and 131 GB in the second half of 2017.

In the long run, the upward trajectory in data consumption points to room for higher HSD average revenue per users, prolonged broadband revenue momentum and expanded cash flows, even under the current reluctance to enforce data caps.

Of note, this mechanism contributes to sending cable's profitability to record levels, with the top MSOs now firmly ensconced in 40%-plus territory.