Engaging Shareholders and Targeting New Investors Amidst COVID-19 Travel Disruption – Best Practices
Best Practices for a Proactive Approach
The spread of coronavirus continues to pose both daily headline risk and tangible business impact for global corporations. Moreover, analysis from IHS Markit's Global Markets Intelligence group illustrates not only short-term quant and ETF based outflows driving the market downturn, but heavy long-only institutional pressure to the downside across global indices. Working off historic highs, many are choosing to be safe rather than sorry, and take profits off the top.
Against this backdrop, many of IHS Markit's clients are coming off their Q4 and Full-Year results with a packed schedule of industry conferences, roadshows and investor meetings. In recent weeks, we've seen the cancellations of these investor events snowball, removing critical touchpoints for IR teams to maintain relationships and instill confidence in uncertain times, while also engaging investors who may be looking to buy in to stories during near-term pullbacks.
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This article was published by S&P Global Market Intelligence and not by S&P Global Ratings, which is a separately managed division of S&P Global.