We live in a data-driven economy and users demand immediate results to complex questions they pose to the systems they use each day. While traditional CRM systems are on the cusp of AI and predictive analytics innovations, we know those tools are only as good as the data used to drive results.

We have invited Sheryl Kingstone, of 451 Research, now a part of S&P Global Market Intelligence, to help us answer the question: “How do we think about the future with the data we have today?”.

In this complimentary webinar, we will cover:

Data challenges for CRM administrators and users in the current landscape
A shift towards a Customer Intelligence Platform (CIP) and its role in digital transformation
How to enable the business for CIP with focused spending and sales technologies

Join us for a discussion on how to prepare your organization’s CRM for future possibilities by enriching data, leveraging what you have today and creating a Customer Intelligence vision for the future.

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S&P Global Contributor

Sheryl Kingstone Research Director, Customer Experience & Commerce, 451 Research, a part of S&P Global Market Intelligence

Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service. Full Bio

S&P Global Contributor

Emily Jasper Sr Product Manager, S&P Global Market Intelligence

Emily is on the product management team with S&P Global Market Intelligence, focusing on solutions delivered to customers in Sales and Marketing roles, including CRM data solutions. Full Bio

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