Customer Experience in CRM: From Laggards to Leaders
Date:
March 17, 2020
Time:
1 Hour
Location:
On-Demand
We live in a data-driven economy and users demand immediate results to complex questions they pose to the systems they use each day. While traditional CRM systems are on the cusp of AI and predictive analytics innovations, we know those tools are only as good as the data used to drive results.
We have invited Sheryl Kingstone, of 451 Research, now a part of S&P Global Market Intelligence, to help us answer the question: “How do we think about the future with the data we have today?”.
In this complimentary webinar, we will cover:
Data challenges for CRM administrators and users in the current landscape
A shift towards a Customer Intelligence Platform (CIP) and its role in digital transformation
How to enable the business for CIP with focused spending and sales technologies
Join us for a discussion on how to prepare your organization’s CRM for future possibilities by enriching data, leveraging what you have today and creating a Customer Intelligence vision for the future.
Sheryl KingstoneResearch Director, Customer Experience & Commerce, 451 Research, a part of S&P Global Market Intelligence
Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service. Full Bio
Sheryl Kingstone leads 451 Research’s coverage for Customer Experience & Commerce, which covers the many aspects of how customer experience is a catalyst for digital transformation. She oversees the company’s coverage of a variety of customer experience software markets spanning ad tech, marketing, sales, commerce and service.
Sheryl joined 451 Research with the company's acquisition of mobility research firm Yankee Group in 2013. Before joining 451 Research, she consulted with a number of enterprise software companies in the areas of B2B e-commerce, CRM, e-services and internet infrastructure on company and product positioning, acquisitions and IPO strategies for Blanc & Otus. Prior to this, she worked at DataMirror and Praxis International, launching new products in the enterprise data replication, transformation and database software market.
As a recognized thought leader with over 25 years of experience in the customer experience technologies, Kingstone was awarded the CRM Influential Leaders Award and was also the first female to be inducted in the CRM Hall of Fame. She is also an advisor to a variety of organizations and a judge for many annual awards. She has extensive speaking experience at conferences and seminars, is quoted in many business and industry journals and provides notable consulting experience with Fortune 1000 companies.
Kingstone holds a Bachelor of Science degree from the University of Massachusetts and a Master of Business Administration degree from Simmons College. Minimize
S&P Global Contributor
Emily JasperSr Product Manager, S&P Global Market Intelligence
Emily is on the product management team with S&P Global Market Intelligence, focusing on solutions delivered to customers in Sales and Marketing roles, including CRM data solutions. Full Bio
Emily is on the product management team with S&P Global Market Intelligence, focusing on solutions delivered to customers in Sales and Marketing roles, including CRM data solutions. She works to manage and enhance the S&P Global Market Intelligence for Salesforce offering, as well and collaborate with teams building Xpressfeed™ and API products. Before joining S&P Global Market Intelligence in 2018, Emily has had a decade of experience working in product and marketing in the manufacturing, advertising, and enterprise software industries. Minimize
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