Only NaN day[s] left! Essential insights in 30 minutes

• This webinar will delve into how the market for The Internet of Things (IoT) is progressing among U.S. consumers by focusing on three key consumer IoT market segments:
• Wearable technology
• Connected cars
• Smart homes
• Hear the latest industry leading research
• IoT promises sweeping changes to daily routines, but penetration in key U.S. consumer segments remains limited.
• Only about one in four consumers is using a wearable technology product, while the penetration of smart homes and connected cars continue to be under 20% of the total population, according to Kagan, a media research group within S&P Global Market Intelligence.
• These findings underline the challenges of translating technological capabilities into consumer adoption and use. An overriding challenge for the IoT market is the need to meet the demands of consumers and solve real problems, rather than simply connecting a bunch of devices.
• Directly related to that challenge is the necessity to convince consumers that there is real value in IoT-enabled products or services, a value that must extend beyond the basic functionality of devices like fitness trackers or smartwatches. Many consumers, however, still seem to be skeptical about the utility and necessity of IoT.
• 3 valuable intelligence you will receive from this webinar:
• To define and understand how IoT is impacting the market for consumer technology and telecommunications in the U.S.
• To size the market for three leading IoT market segments
• To provide an understanding about future growth prospects for consumer-based IoT in the U.S.