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In 2024, TV station industry revenue is expected to climb 8.3% to $40.04 billion, up from $36.96 billion estimated in 2023.
Sports is not just a game; it's a multi-billion dollar industry that drives advertising, streaming, betting, broadcast revenue, and much more. 2024 is set to be a transformative year for the global sports industry. From sports betting and joint venture streaming services to advertising and investments, S&P Global Market Intelligence Kagan is here to guide you through the ever-evolving landscape of sports media.
Read how a leading sports league with an international audience utilized S&P Global Market Intelligence to maximize revenues from media rights.
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Read how a mid-market Major League Baseball team used S&P Global Market Intelligence datasets to navigate the evolving landscape of sports media rights to more effectively reach its target audience.
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Explore key insights across the sports business landscape with our comprehensive infographic from S&P Global Market Intelligence Kagan.
DownloadThe strength of live sports programming is growing as traditional linear TV networks spar against streaming services for valuable media rights. At the same time, local rights are shifting from regional sports networks to local broadcast stations, and new sports-centric streaming services have emerged to target audiences outside of the traditional pay-tv ecosystem. Consumers now have a myriad of platforms to consume content amidst the changing landscape.
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