The Business of Sports
Navigate the ever-evolving landscape of sports media with S&P Global Market Intelligence Kagan
In 2024, TV station industry revenue is expected to climb 8.3% to $40.04 billion, up from $36.96 billion estimated in 2023.
Sports is not just a game; it's a multi-billion dollar industry that drives advertising, streaming, betting, broadcast revenue, and much more. 2024 is set to be a transformative year for the global sports industry. From sports betting and joint venture streaming services to advertising and investments, S&P Global Market Intelligence Kagan is here to guide you through the ever-evolving landscape of sports media.
A Sports League Maximizes Revenue from Media Rights
Read how a leading sports league with an international audience utilized S&P Global Market Intelligence to maximize revenues from media rights.
A Sports Team Navigates Business Through Disruptive Times
Read how a mid-market Major League Baseball team used S&P Global Market Intelligence datasets to navigate the evolving landscape of sports media rights to more effectively reach its target audience.
Infographic: Global Sports Coverage
Explore key insights across the sports business landscape with our comprehensive infographic from S&P Global Market Intelligence Kagan.
Webinar: The Power of Sports
The strength of live sports programming is growing as traditional linear TV networks spar against streaming services for valuable media rights. At the same time, local rights are shifting from regional sports networks to local broadcast stations, and new sports-centric streaming services have emerged to target audiences outside of the traditional pay-tv ecosystem. Consumers now have a myriad of platforms to consume content amidst the changing landscape.
Our Sports Coverage
- Deep and broad institutional knowledge
- Highly experienced analysts covering all segments impacting the sports ecosystem
- Insights based on years of historic trends and analysis encompassing everything from TV network industry evolution and its impact on regional sports networks to global consumer sports preferences and streaming strategies
- Experienced news team covering timely and relevant impacts to the sports market, using deep knowledge and tools and data available on CapIQ Pro to provide quick responses to breaking stories, backed by hard data
Broadcast Investor – TV Networks and Broadcast
Customers can assess the financial performance of TV Networks in the US, Europe and the Asia Pacific. Provides subscriber and revenue projections needed to shape content strategies as well as carriage by geography and package compositions.
Economics of Advertising
Aside from measuring the impact of live sports on prime-time viewership, users can compare ad expenditures by medium and market. Find 3-year ad expenditure forecasts by cinema, internet, magazines and newspapers as well as outdoor, radio and TV for more than 80 countries.
Consumer Insights
Surveys help identify local media consumption habits, content preferences and price sensitivities in key markets – including an in-depth look into sports viewing preferences. See what consumers are viewing in the US and key markets in Europe and Asia.
Economics of Networks
Home to the Sports Report and the Sports Rights Database, this feature highlights the major factors influencing the US TV network industry across national broadcast, basic cable, regional sports and premium networks.
Economics of Internet
Assess the multichannel and OTT landscape at the operator and market level to support sales, marketing, CRM and product design. Coverage includes operator ARPU, subscriber estimates, and market projections.
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