As research director of market and competitive intelligence in the 451 Research technology research group at S&P Global Market Intelligence, Greg Zwakman oversees the development and maintenance of the company's Market Monitor product line.Full Bio
As research director of market and competitive intelligence in the 451 Research technology research group at S&P Global Market Intelligence, Greg Zwakman oversees the development and maintenance of the company's Market Monitor product line. The Market Monitor provides market sizing, share and growth forecasts for emerging enterprise technology markets including fintech; IoT; data, AI and analytics; information security; cloud computing; datacenters; and hosting/service providers.
Greg also serves as an analyst catering to the buy side and regularly participates in custom consulting projects focused on total and segment addressable market (TAM/SAM), ROI analysis, custom market share and size analysis, etc., for a range of clients.
Greg arrived at S&P Global Market Intelligence via its 2019 acquisition of 451 Research, which itself acquired Tier1 Research, where he was VP and director of equity research. He joined Tier1 in January 2003 as a research analyst focusing on the IT services marketplace. Before that, he had roles in Apple Computer's financial planning and analysis group and as a consultant for LECG; prior to that, Greg spent approximately five years in equity research for Robertson Stephens and Piper Jaffray. During his Wall Street experience, Greg covered companies in the e-services, industrial and business services industries.
Greg holds a BS in management with an emphasis in finance from the Carlson School of Management at the University of Minnesota.Minimize
To predicate a business decision on the risk and potential reward, it’s important to understand the size of the reward. Correctly estimating the Total Available Market (TAM) and the smaller Serviceable Addressable Market (SAM) is critical to that planning process. Research director Greg Zwakman joins host Eric Hanselman to look at the challenges in creating TAM and SAM estimate...
451 Research is a technology research group within S&P Global Market Intelligence. For more about the group, please refer to the 451 Research overview and contact page. In 2023, the generative AI software market experienced a surge of interest and funding prompted by the popular reception of publicly available conversational chatbots using large language models. This report map...
Telcos could transform CPaaS market with significant growth forecast in eme
Introduction Like many technology segments, communications platform as a service (CPaaS) — comprising vendors that provide developers with embeddable communications capabilities for their applications — faces numerous challenges including labor shortages, rising interest rates and inflation. However, our recent 451 Research CPaaS Market Monitor data shows strong potential for c...
