Deana MyersInternet/OTT, TV Programming, U.S. TV Networks
Deana Myers is a Former Research Director, who heads Kagan's Internet, TV Programming, and Broadcast groups.Full Bio
Deana Myers is a Former Research Director, who heads Kagan's Internet, TV Programming, and Broadcast groups. She has more than 20 years of experience with Kagan research, focusing on industry trends, forecasts, and evolving media markets.
She is the lead analyst covering TV programming, OTT/online video content, syndication, and U.S. premium and broadcast networks. Other areas of expertise include the multichannel VOD/PPV market, national network sports
rights deals, and the constantly fluctuating video space. Her past areas of focus include streaming media devices, Hispanic TV markets, and newspapers.
Ms. Myers graduated from the University of California, San Diego with Bachelor of Arts degrees in Economics and in Women's Studies.
Netflix Inc. has spent aggressively on content, growing original productions quickly over the past decade. Going forward, we anticipate Netflix programming expenditures to become more moderate and rise at a slower rate. The company started to focus more on originals before its worldwide expansion as executives sought more control over the service's library and to rely less on a...
In a world where on-demand, commercial-free content has become increasingly prevalent, many people are hanging on to traditional pay TV subscriptions to watch live sports. Walt Disney Co. CEO Robert Chapek highlighted the importance of sports on the company's Feb. 9 earnings call , noting that sporting events accounted for 95 of the top 100 live broadcasts of 2021. Despite the ...
