Brian Bacon is a research analyst on the Consumer Insights team within the Technology, Media and Telecommunications (TMT) group of S&P Global Market Intelligence.Full Bio
Brian Bacon is a research analyst on the Consumer Insights team within the Technology, Media and Telecommunications (TMT) group of S&P Global Market Intelligence.
Brian is responsible for fielding and processing the results from the MediaCensus US online consumer survey in the first quarter of each year. Data from this survey is a key part of the MediaCensus traditional multichannel packaging offering. The survey also provides insights on consumer use of virtual multichannel, online video, broadband and wireless services by geography.
Additionally, Brian assists with the fielding of the Consumer Insights surveys and publication of research covering a range of topics from online video services to household service bundling.
Before joining S&P Global Market Intelligence in 2014, Brian was a research analyst in the Entertainment Group at the NPD Group, specializing in coverage of video, music and gaming among US consumers. Brian holds a BS degree in history from Northern Arizona University.Minimize
Cubs or White Sox? Lakers or Clippers? Which pro sports teams came out on t
In our recent analysis examining the 43 US TV markets with professional sports teams, we looked at how fans shook out when it came to the fan bases for local versus out-of-market teams. Here we wondered which teams score big with fans in markets with more than one team for a given league and tackled that here. With the playoffs and World Series on the horizon, we first took a l...
MediaTalk | Season 2 Ep.9 How Consumers Split Their Dollars, Time Amon
In this episode, MediaTalk host Mike Reynolds sits down with S&P Global Market Intelligence Kagan analyst Brian Bacon, who sits on the Consumer Insights team. Together, they talk about how consumers are navigating the ever expanding number of streaming services. While the major streamers like Netflix, Disney+ and Amazon Prime still dominate, viewers also have a growing number o...
Big Picture US Consumer Snapshot — online video use in the home
Online video service use in the US has become widespread, with most households using both subscription video on-demand and free, ad-supported video on-demand at 83% and 84%, respectively. Results from S&P Global Market Intelligence Kagan's online consumer survey, conducted in the third quarter of 2023, provides insights into the online video services used, the types of content ...
