Stakeholder and Influence Mapping
Overview
Our influence mapping work is the first step to any market entry or stakeholder engagement strategy design. Similarly, we work with clients already operational in a country to help navigate new processes or emerging interests relevant to their sector and operational footprint. Our offering is designed to identify the stakeholders and influence dynamics with the ability to impact both positively and negatively on your business.
We unpack the underlying motivations and agendas of key people at national and local levels. We look at how their actions may drive policy decisions, new risks to your strategy, and possible changes in reigning influence. We work with senior country experts to discuss our analysis and the implications for your business and accelerate your strategy planning and execution.
Key Questions Our Influence Mapping Addresses
- Who are the key influencers, power brokers and influence nodes for your sector? (political and non-political, national and local)
- What makes these actors influential? Who/what creates influence and could those things be taken away?
- What would lead to a shift in that support that would impact on the stakeholders’ relative influence?
- What are the key concerns of these stakeholders? What are they likely to try to achieve over the coming three years and what are their priorities?
- Who would be the most likely successor for these stakeholders? Does that successor have a similar or divergent agenda? Would they be as influential as the current stakeholders?
Deliverables
- A graphic illustration of critical influence dynamics and actors at the national, regional or sector level
- A written report with analysis of the dynamics and actors mapped, including important scenarios for change and the likely impact on shifting influence
- A briefing of our findings by the expert team to discuss implications for your business
Research and Analysis
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