Consumer Research & Market Trend Analysis

As consumer demographics change and evolve, companies should target messaging and products to specific demographics to ensure they are reaching the right markets, at the right time, with the right offering. Marketers, retailers, and planners require richer data on their customer segments to engage with their target audience.

Our Consumer Diversity Model provides the data needed to accurately define their addressable US market and track trends for each segment. Our analysis provides a clear view into where US consumers are now—and where they will be in the future—enabling effective execution of multicultural marketing programs that meet and exceed commercial goals.

Over the 2015-2025 time period, you can see:

• Gen Z and Millennials markedly increasing total spend as they grow into ‘Head of Household’ age
• Boomers and Gen X increasing in spend but at a decreasing rate
• By 2025, Millennials’ spending as much as Boomers

We can provide insights across 660 spend categories to provide answers to questions such as:

• Race/ethnicity: How do spending preferences for certain goods, such cars and trucks, vary according to consumer ethnicity?
• Age/generation: How much of their wallet are millennials spending on durable goods, such as those geared toward home improvements, versus travel and other experience goods?
• Income level: How does a high-level income earner allocate their spending versus saving?
• Education level: Is there a connection between a consumer’s education level and their spending on health care services?
• Gender: What types of apparel are men more likely to purchase versus women?

Population traits listed above can be evaluated singularly as well as in combination