Truelink invests in Channel Factory; Seneca sells Seneca Trade Finance

Deal Wrap is updated as of 3 p.m. ET.

– Davidovs Venture Collective-backed AI coding assistant developer Machinet Inc. was acquired by Zencoder Inc.

– Truelink Capital Management LLC invested in digital advertising company Channel Factory LLC. BMO Capital Markets was financial adviser and O’Melveny was legal adviser to Truelink. Greenberg Traurig and Marquee Law Group were legal advisers to Channel Factory.

– Seneca Partners Limited sold trade finance platform Seneca Trade Finance Ltd. to iO Finance Partners. Hill Dickinson was legal adviser to Seneca Trade Partners.

For more private equity deals, read our latest In Play report, which looks at potential private equity-backed M&A, including rumored transactions, each week.