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The Business of Sports
Navigate the ever-evolving landscape of sports media with S&P Global Market Intelligence Kagan
NFL Fans Profiled
The recent S&P Global Market Intelligence Kagan US first-quarter 2024 Consumer Insights survey indicates that 48% of internet adults in the United States watch NFL football games. The league is also making strides in Europe, with regular season matches planned for cities like London, Munich, and Barcelona during the 2024/2025 season. A related survey conducted in December 2023 found that 9% of internet adults in Germany and 7% in the UK engage with NFL games, highlighting a growing international interest in American football.
Q. Which of the following sports leagues and events do you personally follow during their respective seasons? NFL football.
Base: Europe - 1,000 per market, US - 2,500.
Sources: S&P Global Market Intelligence Kagan 2023 Europe Consumer Insights survey and first quarter 2024 US Consumer Insights survey.
2024 S&P Global.
MediaTalk | Season 2 | Ep. 27 – College Football Preview & Venu Injunction
MediaTalk | Season 2 | Ep. 29 – Streaming Services, Linear Networks Kick Off 2024/25 NFL Showdown
Sports Industry Insights
Infographic: Global Sports Coverage
Explore key insights across the sports business landscape with our comprehensive infographic from S&P Global Market Intelligence Kagan.
Webinar: The Power of Sports
The strength of live sports programming is growing as traditional linear TV networks spar against streaming services for valuable media rights. At the same time, local rights are shifting from regional sports networks to local broadcast stations, and new sports-centric streaming services have emerged to target audiences outside of the traditional pay-tv ecosystem. Consumers now have a myriad of platforms to consume content amidst the changing landscape.
Case Studies
MediaCensus
MediaCensus Broadband & Video provides a comprehensive analysis of operators within the US broadband and video industry, and allows users to analyze subscriber market share, operator coverage, broadband speed, and technology type data. Current coverage includes 1,200+ broadband and 750+ video operators with subscriber estimates at the Zip, County, and DMA® (Designated Market Area) levels updated quarterly.
- Benchmark peer subscriber and geography health
- Analyze operator subscriber churn and additions by geography
- Leverage speed and technology data by operator and market to influence infrastructure expenditures
- Evaluate operator health in key geographies and broadband subscriber categories over time
Our Sports Coverage
- Deep and broad institutional knowledge
- Highly experienced analysts covering all segments impacting the sports ecosystem
- Insights based on years of historic trends and analysis encompassing everything from TV network industry evolution and its impact on regional sports networks to global consumer sports preferences and streaming strategies
- Experienced news team covering timely and relevant impacts to the sports market, using deep knowledge and tools and data available on CapIQ Pro to provide quick responses to breaking stories, backed by hard data
Broadcast Investor – TV Networks and Broadcast
Customers can assess the financial performance of TV Networks in the US, Europe and the Asia Pacific. Provides subscriber and revenue projections needed to shape content strategies as well as carriage by geography and package compositions.
Economics of Advertising
Aside from measuring the impact of live sports on prime-time viewership, users can compare ad expenditures by medium and market. Find 3-year ad expenditure forecasts by cinema, internet, magazines and newspapers as well as outdoor, radio and TV for more than 80 countries.
Consumer Insights
Surveys help identify local media consumption habits, content preferences and price sensitivities in key markets – including an in-depth look into sports viewing preferences. See what consumers are viewing in the US and key markets in Europe and Asia.
Economics of Networks
Home to the Sports Report and the Sports Rights Database, this feature highlights the major factors influencing the US TV network industry across national broadcast, basic cable, regional sports and premium networks.
Economics of Internet
Assess the multichannel and OTT landscape at the operator and market level to support sales, marketing, CRM and product design. Coverage includes operator ARPU, subscriber estimates, and market projections.
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