Yan Zeng

Yan Zeng is responsible for S&P Global Mobility automotive dealership network development projects and solutions in Asia Pacific countries.

Yan joined the S&P Auto Dealer Network Planning Team in 2017 and is mainly responsible for network planning services in the Asia Pacific region. Help customers solve complex network planning strategy issues. Using customer purchase behavior, urban development forecast, macroeconomic forecast, and other dimensional data modeling calculations to provide a pragmatic 3-5 year plan. It includes the division of distributor jurisdiction, store sales potential, store type recommendation, etc.

Yan holds a master's degree in Geographic Information from Wageningen University in the Netherlands and had a Project Management Professional (PMP) certification since March 2018.

She has provided consulting services for various brands at home and abroad. The themes of the service projects include forecasting the future market, new car sales, service volume, second-hand car sales, car parc forecast, retention rate analysis, and planning services of these aspects. Carry out the calculation of the attractiveness of the auto zone and the thermal analysis of potential consumers through various data. Maintain and manage dealer census database, update monthly and quarterly.

Before joining S&P Automotive, Yan worked for a local spatial information service company in the Netherlands, providing geographic consulting services for Dutch municipalities or EU agricultural subsidies. Based on big data such as satellite images, aerial images, and lidar point clouds, the images are interpreted, and relevant information is extracted through spatial analysis, time series, and image processing capabilities. Proficient in SQL, ARCGIS, Alteryx, and other spatial analysis and data processing tools.