Published June 2024
Vinyl surface coatings are based primarily on vinyl acetate-based latexes used in architectural coatings, and on solvent-based copolymers of vinyl acetate and vinyl chloride. The latexes are used mainly to make architectural (decorative) coatings, and so, consumption grows in line with construction activity. The North American, Western European and Japanese construction markets are expected to remain flat during 2024–29, while the mainland Chinese market should grow at 3%-4% per year. Higher rates are expected in Central and Eastern Europe, the Middle East, and other regions in Asia-Pacific. Overall growth for vinyl surface coatings will be about 2.4% annually.
The following pie chart shows world consumption of vinyl surface coating resins:
In 2021, the global industry had to deal with the strong increase in the prices of vinyl acetate and acrylate esters caused by strong demand and extreme supply tightness resulting from the COVID-19 pandemic, inclement weather in the US Gulf Coast early in the year and the dual-energy control-induced production curbs in mainland China during September and October. By 2023, prices had dropped due to sluggish demand and lower raw material prices. In the North American architectural coatings market, there is continuing consolidation of producers, resulting in rising price pressure on all suppliers of raw materials like latexes. In addition, larger coatings producers continue to consolidate manufacturing facilities so distribution capabilities have become a more important factor. In Europe, producers must deal with REACH legislation, which has curtailed use of certain biocides used with vinyl acetate–ethylene emulsions.
The coatings industry remains under tremendous pressure from government agencies to reduce the use of organic solvents and other potentially environmental and toxicological materials in its products. Much of the current research on architectural coatings is directed at the reduction of volatile organic compounds (VOCs). To reduce emissions, the coatings industry is using more environmentally acceptable technologies such as high-solids, waterborne and powder coatings.
For more detailed information, see the table of contents, shown below.
S&P Global’s Chemical Economics Handbook – Vinyl Surface Coatings is the comprehensive and trusted guide for anyone seeking information on this industry. This latest report details global and regional information, including:
Key benefits
S&P Global’s Chemical Economics Handbook –Vinyl Surface Coatings has been compiled using primary interviews with key suppliers and organizations, and leading representatives from the industry in combination with our unparalleled access to upstream and downstream market intelligence and expert insights into industry dynamics, trade and economics.
This report can help you
- Identify trends and driving forces influencing chemical markets
- Forecast and plan for future demand
- Understand the impact of competing materials
- Identify and evaluate potential customers and competitors
- Evaluate producers
- Track changing prices and trade movements
- Analyze the impact of feedstocks, regulations and other factors on chemical profitability
